Sustainability • 2 min read

BUILDING PRODUCTS
THAT DON'T DESTROY THE PLANET

How we use circular design principles, biodegradable materials and lifecycle thinking to create responsible innovation.

Engineer holding sustainable product prototype in modern eco-design lab

The Problem We’re Solving

Every year, over 2 billion tons of waste end up in landfills or oceans — much of it from products designed without thinking about their end-of-life. Single-use plastics, toxic materials, and linear “take-make-dispose” models are pushing the planet past its limits.

At Reserved Designs, we refuse to contribute to that destruction. Instead, we build products that are intentionally designed to be reborn, reused, or safely returned to the earth.

“Good design doesn’t just solve today’s problem — it prevents tomorrow’s crisis.”

1. Circular Design Principles

We follow the Ellen MacArthur Foundation’s circular economy framework:

Example: Our modular desk accessories use snap-fit joints instead of glue — so parts can be replaced or upgraded instead of thrown away.

Circular product design diagram showing reuse, repair, recycle loop

2. Biodegradable & Low-Impact Materials

We prioritise:

3. Full Lifecycle Thinking

Before we draw the first line, we ask:

Lifecycle assessment diagram from raw material to end-of-life reuse

Why It Matters in South Africa

South Africa generates over 122 million tons of waste annually, with only ~10% recycled. By designing products that are repairable, recyclable or biodegradable, we reduce landfill pressure, create local jobs in repair/reuse sectors, and protect communities from toxic leachate in places like Diepsloot, Khayelitsha and Orange Farm.

Ready to Build Something That Lasts — and Gives Back?

Let’s create products people love and the planet can handle.

Start Your Sustainable Project Today →