1. Idea Generation
Customer feedback, market research, competition analysis, creative sessions |
- Man: Cross-functional teams, diverse experts
- Machine: Ideation tools, AI assistants, whiteboards
- Method: Brainstorming, SCAMPER, mind mapping
- Material: Market reports, survey data, trend docs
- Measurement: Idea count, novelty ratings
- Mother Nature: Eco-conscious idea origins
- Money: Budget for workshops & research
- Maintenance: Ongoing creativity skill training
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- Environment: Sustainable concepts prioritized
- People: User needs, ergonomics, inclusivity
- Pets: Pet safety/behavior (if relevant)
- Weather: Climate-resilient product ideas
- Physics: Basic force/durability principles
- Chemistry: Non-toxic, stable materials
- Others: Cultural fit, ethics, accessibility
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- SWOT Analysis (early high-level)
- PESTLE Analysis
- Porter's Five Forces
- Market Gap / Trend Analysis
- Customer Journey Mapping
- Brainstorming & Affinity Diagrams
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- Ignoring diverse feedback → narrow/biased ideas
- Weak competition analysis → copycat product
- Poor market research → trend mismatch
- Unstructured sessions → low-quality concepts
- Early ethical or environmental blindness
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2. Idea Screening
Assess viability, market potential, technical feasibility, alignment with customer objectives, choose promising solutions |
- Man: Subject-matter experts, gatekeepers
- Machine: Scoring software, decision matrices
- Method: Weighted scoring, multi-criteria decision
- Material: Compiled idea dossiers
- Measurement: Feasibility & attractiveness scores
- Mother Nature: Environmental impact screening
- Money: Rough cost/benefit estimates
- Maintenance: Refine screening criteria over time
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- Environment: High ecological risk ideas eliminated
- People: Safety & usability for target users
- Pets: Animal welfare compliance
- Weather: Performance in extreme conditions
- Physics: Preliminary engineering viability
- Chemistry: Material compatibility/allergens
- Others: Regulatory, scalability, brand fit
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- SWOT Analysis (idea-specific)
- PESTLE Analysis (filtering)
- Risk Assessment Matrix
- Kano Model (must-be vs. delighters)
- Feasibility Matrix / Scorecard
- Competitive Benchmarking
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- Weak screening → pursue unviable ideas
- Bias toward favorites → ignore data
- Technical feasibility overlooked
- Misalignment with strategy/brand
- Cultural or global market blind spots
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3. Concept Development
Test with potential customers/target market to ensure they resonate |
- Man: Designers, marketers, researchers
- Machine: CAD, Figma, 3D rendering tools
- Method: Concept iteration, feedback loops
- Material: Storyboards, mockups, digital prototypes
- Measurement: Customer preference / NPS scores
- Mother Nature: Green design integration
- Money: Concept testing budget
- Maintenance: Rapid refinement cycles
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- Environment: Sustainable & circular design
- People: Intuitive use, emotional appeal
- Pets: Safe & engaging for animals
- Weather: Exposure resistance concepts
- Physics: Balance, mechanics modeling
- Chemistry: Surface/material feel
- Others: Aesthetics, delight factors
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- SWOT (concept level)
- PESTLE (trend alignment)
- Concept Testing Surveys
- Focus Groups & Interviews
- Perceptual Mapping
- Value Proposition Canvas
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- Low resonance → market rejection
- Insufficient customer input
- No iteration → stale concepts
- Missing emotional/niche appeal
- Privacy or ethical concerns ignored
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4. Business Analysis
Production cost, pricing strategy, projected sales volume, competitive landscape |
- Man: Finance, marketing, supply chain
- Machine: Excel, financial modeling tools
- Method: Forecasting, sensitivity analysis
- Material: Supplier quotes, benchmark data
- Measurement: ROI, NPV, break-even
- Mother Nature: Sustainability cost factors
- Money: Full financial planning
- Maintenance: Scenario & risk updates
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- Environment: Lifecycle & disposal costs
- People: Price elasticity by segment
- Weather: Supply chain climate risks
- Physics/Chemistry: Durability impact on COGS
- Others: Tariffs, currency, inflation
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- SWOT (full business view)
- PESTLE (economic forecast)
- Break-Even & Margin Analysis
- Porter's Five Forces (deep dive)
- BCG / Ansoff Matrix
- Financial Projections (NPV/IRR)
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- Cost underestimation → margin erosion
- Over-optimistic sales forecast
- Poor competitive positioning
- Pricing too high/low → lost sales
- Economic downturns ignored
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5. Product Development
Actual product design, prototyping, rapid testing and refinement, to ensure it meet required specifications and quality |
- Man: Engineers, industrial designers
- Machine: 3D printers, CNC, CAD/CAM
- Method: Agile sprints, design reviews
- Material: Prototyping & final-grade materials
- Measurement: Tolerance, spec compliance
- Mother Nature: Low-waste prototyping
- Money: R&D & prototype budget
- Maintenance: Design iteration tracking
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- Environment: Eco-materials, minimal waste
- People: Ergonomics, user safety
- Pets: Non-toxic, chew-resistant (if applicable)
- Weather: Temperature/humidity resistance
- Physics: Stress, fatigue, drop simulation
- Chemistry: Adhesion, corrosion resistance
- Others: Modularity, repairability
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- SWOT (development focus)
- PESTLE (tech/regulatory compliance)
- DFMA (Design for Manufacture/Assembly)
- FMEA (Failure Modes & Effects)
- Rapid Prototyping Feedback
- Technical Design Reviews
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- Spec drift or unmet requirements
- Material/supply issues
- Over-engineering → cost explosion
- Inadequate refinement → quality gaps
- Physics/chemistry failures in prototypes
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6. Testing and Validation
Implement testing tools/methods and design considerations to ensure safety regulations, quality standards and performance as per region/country of target market. Includes alpha and beta testing |
- Man: QA engineers, compliance specialists
- Machine: Test chambers, drop towers, software
- Method: ISO/IEC standards, accelerated life testing
- Material: Production-intent samples
- Measurement: Pass/fail rates, MTBF
- Mother Nature: Environmental & lifecycle testing
- Money: Certification & lab fees
- Maintenance: Calibration & protocol updates
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- Environment: RoHS, REACH, carbon footprint
- People: Human factors, accessibility testing
- Pets: Safety & non-toxicity validation
- Weather: IP rating, thermal cycling
- Physics: Vibration, shock, load tests
- Chemistry: Leachables, flammability
- Others: Regional regs (FDA, CE, UL)
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- SWOT (testing strengths/weaknesses)
- PESTLE (legal & environmental standards)
- Alpha / Beta Testing Programs
- QFD (Quality Function Deployment)
- Regulatory Compliance Audits
- User Acceptance Testing (UAT)
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- Missed critical defects → recalls
- Regional regulation non-compliance
- Insufficient beta feedback
- Environmental/chemical hazards overlooked
- Testing budget/time cuts
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7. Commercialisation
Marketing, sales, distribution to introduce product/business to target audience effectively |
- Man: Marketing, sales, logistics teams
- Machine: CRM, e-commerce platforms
- Method: Go-to-market plan, launch campaign
- Material: Packaging, POS materials
- Measurement: Launch KPIs (reach, sell-through)
- Mother Nature: Sustainable packaging
- Money: Launch & promo budget
- Maintenance: Supply chain monitoring
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- Environment: Green claims & packaging
- People: Targeted messaging by segment
- Pets: Specialized pet channels
- Weather: Seasonal timing
- Physics: Safe transport & handling
- Chemistry: Shelf-life stability
- Others: Localization, digital reach
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- SWOT (launch strategy)
- PESTLE (market timing)
- 4Ps / 7Ps Marketing Mix
- STP (Segmentation, Targeting, Positioning)
- Competitor Response Planning
- Launch Risk Assessment
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- Weak marketing → low awareness
- Distribution bottlenecks/stockouts
- Pricing mismatch with value
- Competitor counter-moves
- Poor launch timing (seasonal/off-trend)
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8. Post-Launch Monitoring and Improvement
Following the product launch and trends. Collect customer feedback, identify issues, areas of improvement to guide products/businesses updates and enhancements. Continuing improvement |
- Man: Customer support, data analysts
- Machine: Analytics dashboards, CRM
- Method: Kaizen, Lean continuous improvement
- Material: Feedback data, returns analysis
- Measurement: NPS, CSAT, churn rate
- Mother Nature: Real-world eco-performance
- Money: Update & iteration budget
- Maintenance: Lifecycle management system
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- Environment: Actual sustainability tracking
- People: Ongoing usability feedback
- Pets: Long-term safety monitoring
- Weather: Field performance in real conditions
- Physics: Wear, fatigue analysis
- Chemistry: Degradation over time
- Others: Trend adaptation, firmware updates
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- SWOT (periodic refresh)
- PESTLE (ongoing monitoring)
- NPS & Voice of Customer
- Root Cause Analysis (Fishbone, 5 Whys)
- Product Lifecycle Management (PLM)
- Agile Retrospectives & A/B Testing
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- Ignoring feedback → unresolved pain points
- No adaptation → product obsolescence
- Quality decay without fixes
- Missed recall signals
- Underfunding of updates
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